“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them. Thus it happens that whenever those who are hostile have the opportunity to attack they do it like partisans, whilst the others defend lukewarmly, in such wise that the prince is endangered along with them.”
In mid-December 2010, I had an idea about crowd-sourcing a free marketing ebook with some of the coolest, most original marketers I know.
In early February, it launched, and has been downloaded almost 1,000 times.
That’s cool and all, and I’m extremely grateful to everyone who has helped out. But there’s more to this story. And Lisa Robbin Young took the time to pull back the curtain and ask me about it.
Now she’s making this audio available to you for free …. for the next 24 hours.
So, listen to my Small Biz Super Summit interview starting now.
While you’re at it, be sure to sign up for the links to the other featured guests over the next few days. It’s sure to be awesome stuff.
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
– Lee Iacocca
