Pen Marketing Can Be Fun

On July 23, 2008, in viral marketing, by Brett

Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise. I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According [...]

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