What is local search marketing you ask?
Have you ever done a Google search and seen that map in the middle of the results? You know what I’m talking about… it looks something like this:
Want to know how to get to the top of that list?
Read on to learn more about Local Search Engine Optimization techniques, and why it’s important to ‘localize’ your business.
First off, let’s quickly discuss what we mean by local search marketing.
Pastry photography again? Believe it or not, I keep finding marketing lessons from pastry photography.
Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]
I just googled ‘news,’ expecting Google News to be the first link on the page. It wasn’t. CNN.com takes the cake. What does that tell ya about Google? Mixed reaction? Post Footer automatically generated by Add Post Footer Plugin for wordpress.
I stumbled upon this great post at Decker Marketing. Sam moderated a Web 2.0 panel recently and was kind enough to pass along his notes. Every one of them deserves your attention, but here are the quotes that really stick out to me: 25% of Google search results is user generated content. If googling your [...]
I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword. AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at [...]
