Looking for a New Years’ Prediction List? Too bad – they are a waste of time. Stop predicting and starting preparing for the unpredictable.
Reading through Bruce Horovitz‘ article in USA Today titled Marketers Face Pressure to Deliver with Super Bowl ads, I ran across a few interesting resources: The full roster of Super Bowl advertisers Marketers are spending $100k per second. Clients are scrutinizing over agencies’ work much more than ever. Last year, about 300,000 Super Bowl viewers [...]
Watching the NFL Draft can be a rather fascinating process, as it was this past weekend. There’s so much excitement in the thought of grabbing that amazing talent and seeing your favorite team add to their roster, not knowing if they’re going to pan out in the end. Over the past few years, the draft [...]
I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself. Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . . Is it worth it? Post Footer automatically generated [...]
Enjoy this week’s version of Weekend Reading: 20 Reasons Why Corporate Sucks: This is a pretty complete list. My favorite is the commentary on sick days. The Power of “I Don’t Know”: Why does it feel like we’re failing when we admit we don’t know something? As this post explains, there’s actually more power in [...]
Wanna good laugh? Check out my pre-season predictions for the NFL at these two links. The best part? I had the Rams in the Super Bowl. Enjoy, and be easy on me. Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Thanks to Roger Goodell and the NFL Network for making tonight’s Pats/Giants game available for us simpletons. It’s the right move. It’s the right move because it’s right for the fan. The NFL could very well be sacrificing revenue, DISH network subscriptions, the likelihood of cable networks picking it up and mere validity in the [...]
Here are some great posts I found over the weekend: Top 15 logos of All-Time: StartUp Blog offers these time-tested logos. I find it interesting that the cross tops the list, but it makes sense. However, there are a few on there that I definite question, like Swatch, Quicksilver and Woolmark. Parcells’ Impact on the [...]
Good reading from a good weekend: Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it? SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. [...]
If you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful. And it wasn’t the Cowboys. As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by [...]
