As you and your company make your plans to take over the world via social media and whatnot, tap the brakes just a quick second. Realize something:
Social media isn’t good at taking over the world.
We all love seeing our Facebook Likes increase by the hour. Who doesn’t like having Twitter followers in the thousands? And you aren’t really anybody until that “500+ connections” shows up on LinkedIn.
All impressive. And mostly useless.
The key to social media for businesses is that you get a chance to be social with those you otherwise would have a very professional, very guarded relationship with.
Social media has become one of the most important and effective tools for marketing today. With millions of users following these websites everyday, the task of marketing proves to be fairly easy and effortless. A social media promotion strategy is a good way to connect with people and at the same time make them aware of your services and products. It spreads faster than conventional website generated leads. Two of the best examples of social media are Facebook and Twitter.
Let’s talk about Twitter first. In Twitter, you just have to create an account and find followers. If you start to follow someone (even if you do not know that person) he/she will start following you as well. This way that person would be informed about any updates you make. At the same time your marketing purpose would be fulfilled. It is definitely one of the fastest ways of connecting to a larger audience isn’t it? And think it is for free.
I had a great conversation with a new friend last week who was asking me all kinds of questions about social media. He was new to the whole scene, but knew it was important.
In a nutshell, he told me he wanted ….
More traffic to his website
More fans on his Facebook page
Bump up the level of content on Facebook and his website
Pretty common wishes, I suppose. So, I took at look at his website, his Facebook page and some other stuff. Then, I asked a very simple question:
So once you get more traffic, more fans and more content, what do you want all these new people to do?
…. created a Facebook profile yet.
There’s someone who is completely confused by “@” and “#” symbols next to otherwise names and words.
There’s someone who doesn’t know that traditional advertising is dying.
There’s someone who’s never heard of Seth Godin.
There’s someone who has a cell phone but no texting service.
There’s someone who thinks it’s hard to accept credit cards.
There’s someone who thinks building a website costs at least $25k.
Face it: most Super Bowl ads still suck. These five links don’t, so read them now, and tell your friends.
Do you focus on your customers or your colleagues? Social media makes it easy to focus on our colleagues, but success lies in using social networking to connect with your customers.
Karen Orem, Direct Sales and Coaching Content Expert, offers up an interesting fear of social media: is all this connectedness really driving us apart?
Chris Brogan on Facebook, Coke on Twitter, Small Biz Plans and more. A look back at some great Twitter links of the week.
Don’t ignore proper etiquette and protocol on using Twitter and Facebook. Many direct sellers and business owners are using social media the wrong way.
How do direct sellers use the Internet to succeed in the direct sales, multi-level marketing industry? Includes comments and feedback from successful network marketers, direct sellers, multi-level marketers and party planners on how they integrate Internet Marketing into their direct sales business.
