This is part 2 of the series “Maximizing Trade Shows.” Too many people go to trade shows not knowing exactly what they hope to accomplish. “We always have a booth at this show.” “This is THE show for our industry.” “Our competition always has a big booth there, so we need to have one, too.” [...]
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. . . . but they are a necessary evil. To the extreme minority who keep up with this blog regularly, I apologize for being MIA the last week and a half. I’m currently in Orlando at my third trade show in 2 weeks. Since last Sunday, I’ve been to Chicago, Orlando, then back to [...]
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