Green Marketing: A Better Tie-Breaker than a Game-Changer

On January 28, 2009, in Differentiation, by Brett Duncan

Everywhere we look, we’re seeing green.  No, not money, or grass. “Green” as in natural, organic, wholesome, recyclable. It’s all over the place.  And like any other trend, marketing gurus from coast to coast are jumping all over it, even introducing “green marketing” to our vocabulary.  Green is being pushed as a benefit. A feature. [...]

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Weekend Reading, Nov. 9-11

On November 13, 2007, in Weekend Reading, by Brett

The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else? FreeRice.com: Improve your vocabulary, and feed the hungry [...]

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