Great reading from the past week: Fatigue is a much better teacher than autopilot. Too often we strive for coasting, when it’s actually the worst thing we can do. Are Your Eyes Bigger Than Your Budget? The thought-provoker: “For a media mix to be effective, each element in the mix must be substantial enough to [...]
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This post supports my earlier post of how caucuses and focus groups are similar. Here’s a look at the final results from Iowa and New Hampshire. With the two major kickoff primaries now behind, here are the assumptions I guess we can make based on the amazing data we were able to reap: Giuliani’s not [...]
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