The majority of marketers, especially those marketing services, refer to what they’re selling as a “solution.” You’ve heard it: “What we do is provide a solution that enables our users to blah, blah, blah, blah.” Every product, every service is attempting to be a solution. Coke solves our need for thirst-quenching and taste. Oracle (supposedly) [...]
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Sarah Palin is polarizing. When you’re polarizing, you have the ability and power to ignite both glee and rage in different groups of people. While the reactions may not be favorable, there is still always a reaction. This is what Sarah Palin is doing for the Republican party and the McCain ticket. Is she under-qualified? [...]
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