Got problems with bad clients? The Freelance Switch has a list of 5 tell-tale signs of those time-suckers that offers quite a bit of insight. Try this: read this post as if YOU might be the bad client. Chances are, esp. as a marketer, that you often request the services of freelancers and third parties [...]
The long-running standard in working with many consultant/agency-based professionals is to charge by the hour. Web designers, lawyers, PR firms, marketing agencies – they all normally ding you with a certain min. fee for a project, then an hourly rate on top of that. Which is stupid. Charging for time doesn’t care about the customer. [...]
Alternative title = Branding: Not the Instigator of Strategy John clarifies the very conundrum my feeble mind has been wrestling with the past few days: How are branding and strategy different? The answer, in short, is they are almost synonymous. More importantly, why are some people declared as gurus in branding and others as gurus [...]
Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do? Here [...]
My good friend Stephanie at iMC2 sent this fun video along. Who knew Jack Nicholson knew so much about advertising? Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Tip o’ the hat to David for sharing this mind-shaking presentation on branding by Marty of Neutron, LLC. As David says in his post, sometimes it’s best to just get out of the way and let “the thing” speak for itself. I’ll only add that this is must-see for anyone who even slightly considers themselves [...]
Here are some great posts I found over the weekend: Top 15 logos of All-Time: StartUp Blog offers these time-tested logos. I find it interesting that the cross tops the list, but it makes sense. However, there are a few on there that I definite question, like Swatch, Quicksilver and Woolmark. Parcells’ Impact on the [...]
Chris found the WebDesignerWall’s 50 Best CSS Sites in terms of design. Take a look. My favorite is this one by Freelance Switch. Post Footer automatically generated by Add Post Footer Plugin for wordpress.
It’s not too often that you see a designer really take major changes to a design, or better, direction, and really answer the challenge. Thanks to Dennis for pointing the way to Brand New. This post discusses how VSA Partners designed a great logo for Chicago’s big for the 2016 . . . then had [...]
