Big Design Conference 2010 Review: Major Peaks Sprinkled with Valleys

On May 31, 2010, in Uncategorized, by Brett Duncan

I had the privilege of both speaking and attending the Big Design conference this past weekend, a two-day event filled with keynotes and workshops targeting designers and developers that are obsessed with the user experience. Being that I’m neither a designer or developer, I was a bit cautious rolling into this event, figuring much of [...]

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Rebranding Doesn’t Work

On June 19, 2009, in Branding, by Brett Duncan

Rebranding doesn’t work, as shown in these examples of Yankee pinstripes and stop signs. When you rebrand, you throw away everything you’ve invested in your current brand.

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On the Side

On April 6, 2009, in Management, by Brett Duncan

As easy as it might be to condemn such behavior, bosses instead need to embrace it. There’s nothing wrong with admitting that maybe, just maybe, your current workplace can’t meet all of your professional goals and curiousities. In fact, it might not even be able to train you in some of the areas you’re most interested in.

Instead of denying that it’s happening in your office, learn how to leverage it. Ask your employees what they’re working on. Find out what they’re learning. Get to know them more, and get to know what they can do for the company more.

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Snugglette – Good Landing Page?

On March 24, 2009, in Website Design, by Brett Duncan

Say what you will about the Snuggie line of products, but this is a pretty dang good landing page. Thoughts?

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Constraining Yourself

On December 16, 2008, in Creativity, Uncategorized, by Brett Duncan

Mark has posted an excellent article on enhancing creativity by increasing your limitations. In essence, he explains that the blank page approach to creativity and innovation usually isn’t the most productive way to capitalize on our creative juices. Rather, limit yourself in certain areas and see what happens.  I completely agree with his belief, and [...]

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Mark Earls on Branding

On December 4, 2008, in Branding, by Brett Duncan

My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it won’t let go. Thanks to Valeria for originally doing the latching.  I’ve copied Valeria’s excerpt of Mark’s ranting below just to get you going. Here’s what I want to know as your reaction: How do you define [...]

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Ads on Napkins, Becoming a Consultant, and Get $1,000 to Quit

On July 11, 2008, in Weekend Reading, by Brett

I’m a little behind on sharing some great reading, but here are some highlights from the past couple months. Finding an extra 15 hours in your week. Seems the Marketing Minute posted all the great marketing blogs out there, and the next question became “How in the world do I find time to keep up [...]

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Low Design Gains High Communication

On June 13, 2008, in Communication, by Brett

Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]

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Hourly Rates, Eliot Spitzer and Formulas for Follow-Up: 9 Links Worth a Read

On March 22, 2008, in Weekend Reading, by Brett

Great reading from the past few weeks – enjoy! Charging By Project, Not By the Hour: If you keep up with my blog on a regular basis, you know I’m anti-hourly rates. The Freelance Switch, one of my favorite new blogs, nails it on the head in this post. In Skellie’s words, “Setting up timers [...]

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