I received a tweet from a friend lately that I feel captures what many of us deal with on a regular basis. In response to something I wrote on selling and marketing not being the same thing, my friend said this:
I keep trying to explain this to Dad. As a good salesman, he thinks being good at marketing means being good at sales. Sigh.
Yep, we marketers deal with confusion over what is what all the time. I know my mom typically calls it all “promotion.” Others use the term “marketing” when they’re actually talking about “selling.” Then too many others think “marketing” is essentially just “advertising.”
Sigh.
I received an extremely pleasant surprise today at an Applebee’s in Phoenix. As I entered, the hostess took my name and told me it would be about 10 minutes. As predicted, I was seated within a few minutes, ate my meal, paid, and got up to leave. As I was walking toward the door, the hostess [...]
