Christmas shopping is a very stressful time for any man.
At least it was for me this past year. And the year before that. And the year before that.
I found myself scouring the mall a week or so before the big day, searching for some clothes for my wife. The very thought of buying women’s clothes raises my blood pressure at least 30 points. Buying myself a pair of Dockers is a walk in the park, but when you start throwing women’s sizes at me, and then weird words like “petites” and “full-bodied,” I freeze. I look around seeing women far and wide looking at a full rack of blouses, picking one out and holding it up against them, and I long for the ability to spot what I’m looking for in the midst of the frenzy and do the same.
Get more than 2,300 new customers in the next year. Use this systematic approach to getting new customers. Focus on the marketing tactics you can do well to get new customers.
In marketing, I’ve seen only on strategy that can’t miss – – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero My take: Be sure not to substitute “market to” with “sell to.” You gain the repeat sales from your [...]
Customers buy for their reasons, not yours. – Orvel Ray Wilson My take: It normally takes a full season to find out why customers actually buy your product. Focus groups can’t change that, and never can your gut. So plan for it, and make the necessary changes. This post is part of the weekly series Marketing [...]
