The Goal of Super Bowl Ads

On January 31, 2009, in advertising, by Brett Duncan

Reading through Bruce Horovitz‘ article in USA Today titled Marketers Face Pressure to Deliver with Super Bowl ads, I ran across a few interesting resources: The full roster of Super Bowl advertisers Marketers are spending $100k per second.  Clients are scrutinizing over agencies’ work much more than ever.  Last year, about 300,000 Super Bowl viewers [...]

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Mark Earls on Branding

On December 4, 2008, in Branding, by Brett Duncan

My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it won’t let go. Thanks to Valeria for originally doing the latching.  I’ve copied Valeria’s excerpt of Mark’s ranting below just to get you going. Here’s what I want to know as your reaction: How do you define [...]

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5 Signs of a Bad Client

On February 20, 2008, in Design, by Brett

Got problems with bad clients? The Freelance Switch has a list of 5 tell-tale signs of those time-suckers that offers quite a bit of insight. Try this: read this post as if YOU might be the bad client. Chances are, esp. as a marketer, that you often request the services of freelancers and third parties [...]

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“You Can’t Handle a Bigger Logo”

On December 22, 2007, in Video, by Brett

My good friend Stephanie at iMC2 sent this fun video along. Who knew Jack Nicholson knew so much about advertising? Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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