Andy Sernovitz has just machine-gunned out these great nuggets of blogging principles. Read them all; it’s mandatory. 

On comments
On writing style
On focus
More on comments
On workload and editing
On blogging tools
On design and layout

Brett’s note: One of the first blogs I read when I dipped my toe in the blogosphere’s waters was Portland’s Finest Advertising Blog by Phil Bernstein. I still read it today. Phil Bernstein was gracious enough to entertain my own curiosities a few months back, interview-style, and I wanted to share it with you in this [...]

Sonia at Copyblogger posted a great reminder for both the current blogger and soon-to-be blogger alike: Why Should Anyone Read Your Blog? 
Aside from the astonishing stats that there are more than 133 million blogs available today and more than 900k blog posts posted a day, there is the equally astonishing yet simple message that you [...]

The majority of marketers, especially those marketing services, refer to what they’re selling as a “solution.” 
You’ve heard it: “What we do is provide a solution that enables our users to blah, blah, blah, blah.” 
Every product, every service is attempting to be a solution. Coke solves our need for thirst-quenching and taste. Oracle (supposedly) solves all [...]

Just read this quote by Ken on Bly.com:
Find a starving crowd…find out what they’d like to eat, then feed it to them.
 - Gary Halbert
Somehow, I’ve managed to never hear this quote. But I’ll never forget it now.
It’s simple. It’s profound. It’s true.
Is your crowd starving, or just looking for the next meal? Are they plump [...]

After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it:
When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role.