Here’s the thing: to say this is long overdue is like saying BP took a little too long to fix the gulf oil spill. I confess, I’ve slacked off on wrapping up my Optimization Summit reviews from March. Most people would probably just have killed the idea at this point, but what I haven’t shared with you yet is simply too good not to get out there, regardless of timing. So, we’ll carry on, wayward sons.
Up next is Mack Collier’s presentation, Think Like a Rockstar. I had heard of Mack before, so I was looking forward to the presentation from the beginning. Mack packed his presentation with more case studies than most Lasik surgeons can throw at you at their “get to know us” seminars, and I loved ‘em. More than that, though, was that his rockstar analogy really sticks. It’s one of those analogies that doesn’t just clarify a topic; it illuminates it.
There’s a bad trend I’m starting to see at too many conferences. Especially if said conference is focused on a fairly narrow niche subject. The problem? Over-Introductions. Let’s say you’re at a social media conference. The room is probably a good mix of the experienced and active as well as the inexperienced but interested. And [...]
This is part 2 of the series “Maximizing Trade Shows.” Too many people go to trade shows not knowing exactly what they hope to accomplish. “We always have a booth at this show.” “This is THE show for our industry.” “Our competition always has a big booth there, so we need to have one, too.” [...]
