When things aren’t working the way you think they should, the easy thing to do is start fixing everything that’s wrong with your channels of communication.
The website sucks; fix it.
We aren’t tweeting enough; fix it.
Our slick isn’t slick enough; fix it.
My bet is your issue has more to do with what you’re communicating, regardless of the channel you’re using.
Because another banner or pop-up window won’t do the trick.
Product launches too often resemble firehoses. Good marketing communications more resembles dripping faucets.
How are messages received and communicated? A theory, formula for better marketing communication.
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role. Post Footer automatically generated by Add Post Footer Plugin for [...]
This isn’t a case of bad customer service, but rather, just lazy marketing. About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have [...]
The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else? FreeRice.com: Improve your vocabulary, and feed the hungry [...]
Neil tells a story of miscommunication on Brass Rings that got me thinking. Communication is a funny thing. There are times that I have a very clear, succinct idea in my mind, and I express it by rambling and spouting thoughts mid-sentence and all kinds of incoherent nonsense. And I normally get nothing but smiles [...]
