I’ve never heard of Gnarls Barkley, and I probably never would’ve seen their video on MTV (does MTV still play videos?), unless I hadn’t see this on Yahoo today.
And Yahoo wouldn’t have bothered unless Gnarls Barkley had broken the rules (with crazy strobe light effects). They would’ve been just another band trying to breakthrough. It [...]

With all the praise for social media and New Marketing being everyone’s favorite blog topic, I think it’s important to not completely bury traditional advertising (broadcast and print, namely).
Advertising is not dead; however, . . . .

what was once expected from advertising is dead.
what was considered good advertising is dead.

what was considered the purpose [...]

You’ve seen these commercials. The ones with the creepy looking guy who had something to do with making an artificial heart, and now he’s a an assumed expert on cholesterol. I hate these commercials.
However, I’m in favor of what Pfizer is doing about them, and how they’re doing it. It seems the ads have been [...]

Excellent weekend of reading - enjoy

Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h it [...]

I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself.
Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . .
Is it worth it?

Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.”
Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t:
“Mainstream advertisers are more comfortable with traditional ads, but [...]

Ladies and gentlemen, I present you with the corniest commercial of the year:
[youtube=http://www.youtube.com/watch?v=4NOGBh4u03c]
Nothing manlier than sitting in a shed with a bunch of guys singing about what I need to put more lead in my pencil.
As of this post, the different variations of the ad have been viewed more than 200,000, and obviously parodied plenty.
So [...]