It amazes me, when I step back for a second, that something like a personalized mug with my favorite team on it could affect my consumption so much. But it does.
There have to be ways you can tailor a product specifically for a customer, or at least a group. Look at what some people do just for the camo version of anything.
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I like that Starbucks is closing its doors today for 3 hours to focus on training. Good move, and I actually like the message to consumers. However, they could have taken it one big step further. . . . They should be encouraging their afternoon ‘regulars’ to donate that $3.25 they would normally drop on [...]
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