No day-long corporate strategy session or weekend retreat can survive for long without two things being forced upon everyone to ponder and pander over: 1) a mission statement, and b) a vision statement.
I’ll confess, I’ve never had a strong grasp on the differences between them. Most vision statements I’ve seen would pass for mission statements, and vice versa.
To be completely honest, I actually just realized I really didn’t know what a true vision statement should accomplish. Until now, that is.
Go read Christopher S. Penn’s post on the foundations of creative marketing. It’s an excellent post, but toward the end Chris manages to simplify and clarify both the mission statement and the vision statement so well that none of us have an excuse to mix them up any longer. To paraphrase ….
There are so many great email newsletters out there for marketers today. Between great monthly touch-bases to intense, well-thought autoresponders, you can find it all.
But I do have my favorites. I don’t care how good your newsletter is, there’s gonna be days that I just don’t read it, for whatever reason. But I find myself actually looking forward to these email newsletters, and that I rarely miss them. Here’s why:
People you should follow on Twitter and podcasts – Travis Dahle, Steve Sammartino, John Wall, Christopher S. Penn, Marketing Over Coffee.
