What Starbucks Should Be Doing Today

On February 26, 2008, in Marketing, by Brett

I like that Starbucks is closing its doors today for 3 hours to focus on training. Good move, and I actually like the message to consumers. However, they could have taken it one big step further. . . . They should be encouraging their afternoon ‘regulars’ to donate that $3.25 they would normally drop on [...]

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Weekend Reading, Nov. 9-11

On November 13, 2007, in Weekend Reading, by Brett

The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else? FreeRice.com: Improve your vocabulary, and feed the hungry [...]

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