Charisma Always Wins

On November 6, 2008, in Branding, by Brett Duncan

Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions: What story are you telling?  How well are you telling it?  How would your customers answer?  Obama won not just because his [...]

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Charisma: The Only “Policy” That Matters

On January 11, 2008, in Marketing, by Brett

I’m in no way showing support for Obama, but there is no denying that the video of his speech in Iowa shows the power of public speaking. This is a speech that rallies the troops. Something about it makes you want to follow him, even when you’re not sure of his policies. He’s confident, articulate [...]

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