When opportunity knocks, are you fast enough and prepared to answer? Your deadlines, timelines, processes and procedures mean nothing to opportunity.
HelpMeFred passed along a funny article from AdAge title The New Media Lexicon Decoded. Here are a few of my favorites:
The small print means nothing.
If there’s one thing I’m sure of, it’s that no one reads the small print.
OK, I haven’t passed along some great links in a LONG time, so here’s to catching up. This stuff is really, really good.
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
– Lee Iacocca
Everywhere we look, we’re seeing green. No, not money, or grass. “Green” as in natural, organic, wholesome, recyclable. It’s all over the place. And like any other trend, marketing gurus from coast to coast are jumping all over it, even introducing “green marketing” to our vocabulary. Green is being pushed as a benefit. A feature. [...]
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. – Al Ries My take: The main challenge people have with strategy is that they don’t give them enough time to work. The main challenge people have with timing is they aren’t set up to respond effectively when the time is right. [...]
A varied and entertaining list of reading from the past week: SEO Copywriters: How to make an extra $61,880 this Year: Yuwanda Black’s post on Copyblogger does what too many blog posts fall short of doing: giving you actionable steps that are specific and relevant. Her business website, New Media Words, is surpringly and refreshingly [...]
Customers buy for their reasons, not yours. – Orvel Ray Wilson My take: It normally takes a full season to find out why customers actually buy your product. Focus groups can’t change that, and never can your gut. So plan for it, and make the necessary changes. This post is part of the weekly series Marketing [...]
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions [...]
