The Goal of Super Bowl Ads

On January 31, 2009, in advertising, by Brett Duncan

Reading through Bruce Horovitz‘ article in USA Today titled Marketers Face Pressure to Deliver with Super Bowl ads, I ran across a few interesting resources: The full roster of Super Bowl advertisers Marketers are spending $100k per second.  Clients are scrutinizing over agencies’ work much more than ever.  Last year, about 300,000 Super Bowl viewers [...]

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