Is Apple losing its hold on innovation? Ted Mininni and Brandweek offer some interesting takes on Apple’s competition. I think they’re just fine.
Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]
Ron responds to a new survey featured in BrandWeek that, sadly, reveals absolutely nothing and pretty much makes a mockery of good marketing research. My quick thoughts on it: On targeting: How in the world can you be considered a marketing executive (MENG) and still basically admit to targeting the world? The study shows that [...]
