Tiger Woods is one of the biggest brands of our generation. His recent issues are serving as a great example of what happens when good brand go bad quickly.
Brand extensions and segmenting is stupid. Too many companies use these keywords to bypass making decisions, and it never works. Don’t use segmenting and brand extensions as a crutch.
Internet marketing is dead, because we all must market online. You can no longer segment marketing done online to an Internet marketing department.
The essence of marketing is to stain brains. Michael Irvin, Dallas Cowboy, used the term “stain the brain” on his radio show, and it seems to define branding and marketing very succinctly.
Describe your business in three words as advised by Scott Ginsberg and Phil Bernstein. Brett Duncan is a Dallas/Fort Worth/DFW Marketing specialist and expert, especially for local services and small businesses.
eBooks, reports and guides for entrepreneurs about branding, small business marketing, Twitter, teaching, marketing and creative design.
So, as of December 6, 2008, I am a daddy. My son, Mason Merrick Duncan, was born at 3:43 pm on that day, and things have been a ‘changin’ ever since. And it’s been great. Predictably, the blogging marketer in me can’t help but harvest some timeless lessons learned in caring for this new human [...]
My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it won’t let go. Thanks to Valeria for originally doing the latching. I’ve copied Valeria’s excerpt of Mark’s ranting below just to get you going. Here’s what I want to know as your reaction: How do you define [...]
The majority of marketers, especially those marketing services, refer to what they’re selling as a “solution.” You’ve heard it: “What we do is provide a solution that enables our users to blah, blah, blah, blah.” Every product, every service is attempting to be a solution. Coke solves our need for thirst-quenching and taste. Oracle (supposedly) [...]
Andy Sernovitz’ post at Marketing Profs Daily Fix serves a very straightforward example of all that’s right with branding and all that’s wrong with brand abuse. As Krispy Kreme announces its product line extension into the cold ice cream business, Andy points out the faults and fixes of one of the poster children of simple, [...]
