Have you ever sat stuck with a large group of people, all with good ideas, but the very thought of getting started as a group is absolutely paralyzing?
That’s because groups ain’t good at starting things. A person is.
And yet, we celebrate consensus and compromise and synergy and brainstorming and all that crap. It’s not bad crap, in all fairness. It just isn’t everything.
For example, one of the worst things about brainstorming is that it leaves you overwhelmed by all the things you then have to go do. So you don’t do any of it. More so, you feel like you have to do it all together as a team because you came up with it as a team.



