Here is the third and final installment of my interview with Phil Bernstein, Portland’s Finest Media Rep. Be sure to read the entire interview here. 
Brett Duncan: I’ve been told that talk radio is usually better for advertising, simply because listeners are more used to just hearing people talk, so they’re less likely to change the channel [...]

Andy Sernovitz has just machine-gunned out these great nuggets of blogging principles. Read them all; it’s mandatory. 

On comments
On writing style
On focus
More on comments
On workload and editing
On blogging tools
On design and layout

This one’s got me thinking; thanks Hugh:
 
“I call this The Cocktail Party Rule- what’s true at cocktail parties is also true in marketing: “If you want to be boring, talk about yourself. If you want to be interesting, talk about something other than yourself.”
Boldness can sometimes be the clearest sign of insecurity.

Sonia at Copyblogger posted a great reminder for both the current blogger and soon-to-be blogger alike: Why Should Anyone Read Your Blog? 
Aside from the astonishing stats that there are more than 133 million blogs available today and more than 900k blog posts posted a day, there is the equally astonishing yet simple message that you [...]

The top marketing blog on the web is Seth Godin’s. He doesn’t accept comments there. Which is ironic, seeing that all the social media fuss is about interacting and conversing and commenting.
It doesn’t bother me, seeing that Seth’s is THE blog that inspired me to blog, the blog I rarely skip over while skimming through [...]

Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty?
To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.”
SEO is powerful, but providing valuable content [...]

A few noteworthy posts I’ve stumbled on over the past few weeks . . . .

Yes, Words Matter: So when do you use “more than” instead of “over?” Better yet, when does it matter? CommonSense PR has a take on it.
Link/Comment Baiting: Ed’s listed his favorite marketing-ish blogs. I’ve hit a few links, but plan [...]

“I do. You can see me riding on my tractor.”
That’s the answer LinkedIn CEO Dan Nye gives when asked in this interview if he has a Facebook account. He continues, “I think that’s an example of the difference . . . . ” Thanks again to Chris for pointing the way.
The article at WebWatch is [...]

The very danger in our new world of constant contact and self-publishing via social networking, blogging and the like is that we can get way too caught up in talking about something rather than doing something.
The darkest side of this black hole is what Steve Rubel has recently labeled “The Lazysphere.” If you’ve somehow missed [...]

Here are a few great links my mouse happened to find this past week:

How to Make a Living Writing: This is an excellent series on writing with some practical tips from a successful but obviously approachable writer.
They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. You gotta [...]