There’s a whole lotta launchin’ going on.
Just a couple days ago, Apple unveiled its latest iPhone. Which so far has received a relative “meh,” at least from us iPhone 4 owners.
The more interesting launch, by far, has been Amazon’s release of the Kindle Fire. And it has nothing to do with the product. It has everything to do with its position.
The Kindle Fire is a tablet going head-to-head with the iPad without being an also-ran like every other tablet that’s out there. Because Jeff Bezos understands that going head-to-head means you still need to keep things apples and oranges. That’s good positioning.
So the world is abuzz with all this iPhone 4 talk. Count me in as one of the brainwashed. I can’t wait to get my hands on one. I’m eager to find out when I can upgrade by iPhone 3G. I’m reading articles that I may already be eligible. So I go to AT&T to [...]
Is Apple losing its hold on innovation? Ted Mininni and Brandweek offer some interesting takes on Apple’s competition. I think they’re just fine.
John Sculley, former executive for PepsiCo and Apple, explains how great marketing never comes from most marketing data. This is a John Sculley marketing quote.
OK, I haven’t passed along some great links in a LONG time, so here’s to catching up. This stuff is really, really good.
The great thing about recessions is that it filters out all the crap, and makes way for the real thing. Like Apple. For those willing to grasp it, it’s actually the most powerful competitive advantage there is.
Watch this: Apple Introduces Revolutionary New Laptop With No Keyboard In case you can’t tell, it’s a joke. The amazing thing is that it’s getting a lot of buzz. With just a quick search, I found . . . 4 mil. search results for ‘apple wheel laptop’ 127k blog posts Apple fans are even serious [...]
Living the Dash comments on Apple’s ability to focus, and how it pretty much proves the fact that less is almost always more. Read the whole thing. Here’s the quote by Steve Jobs on focus: “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever [...]
Matt at 37 Signals posts on his recent experience at an Apple Store and the personal attention he received. The article he quotes speaks of the “aura” of the Apple Store, and its importance to the growth of the company. Call it the “aura,” the “experience,” the “impression,” whatever – regardless, it’s interesting just how [...]
The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]
