Andy Sernovitz has just machine-gunned out these great nuggets of blogging principles. Read them all; it’s mandatory. On comments On writing style On focus More on comments On workload and editing On blogging tools On design and layout Post Footer automatically generated by Add Post Footer Plugin for wordpress.
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Andy Sernovitz’ post at Marketing Profs Daily Fix serves a very straightforward example of all that’s right with branding and all that’s wrong with brand abuse. As Krispy Kreme announces its product line extension into the cold ice cream business, Andy points out the faults and fixes of one of the poster children of simple, [...]
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