For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.
Stuart H. Britt, US advertising consultant
You gotta love what Denny’s is doing with their advertising.
First, if you missed it during the Super Bowl, Denny’s is offering a free Grand Slam Breakfast to anyone on Tuesday, Feb. 3. No strings. Here’s what I love about this bold move:
I didn’t catch the premiere of Trust Me on TNT last night, but I did happen upon Junta42′s post on their innovative approach to advertising with the show. In a nutshell, the show centers around an ad agency. The agency is developing campaigns for actual products on the market today from companies like Unilever, General [...]
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions [...]
Here is the third and final installment of my interview with Phil Bernstein, Portland’s Finest Media Rep. Be sure to read the entire interview here. Brett Duncan: I’ve been told that talk radio is usually better for advertising, simply because listeners are more used to just hearing people talk, so they’re less likely to change the [...]
Below is part 2 of my email interview with Phil Bernstein. Be sure to check out part 1 of the interview here, and come back for the final piece of this enlightening time with Phil. Also, all apologies on not posting last week: I managed to get a little sidetracked with having a baby last [...]
Brett’s note: One of the first blogs I read when I dipped my toe in the blogosphere’s waters was Portland’s Finest Advertising Blog by Phil Bernstein. I still read it today. Phil Bernstein was gracious enough to entertain my own curiosities a few months back, interview-style, and I wanted to share it with you in this [...]
I’ve been a part of lots of product launches. Over the past six years, it’s safe to assume I’ve helped launch more than 50 new products, and about the same in campaigns, promotions and sales initiatives. Most companies focus on the launch. They pour months into it, resources into it, and hopes into it. Then, [...]
YouTube has struck a new deal with CBS to air full episodes of various series, including old episodes of MacGyver and Beverly Hills, 90210. Why they’re going with these oldies rather than more recent series, I don’t know. But that’s not the point here. Hulu.com is forcing the industry to embrace the TV-to-web transition, while [...]
Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise. I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According [...]
