Guess what: TV ad spending is back on the rise. And so is TV viewing. What’s that mean in a world where the web is supposed to make TV all but obsolete?
David Ogilvy doesn’t want you to lie to his wife. Does your marketing tell the whole truth?
Dr. Charles Edwards thinks facts are what sells. I disagree. Facts don’t sell; stories do.
The new Taco Bell Drive Thru Diet is getting plenty of smirks in the blogosphere. How can this Fast Food chain make sense of being the way to lose weight?
Tiger Woods is one of the biggest brands of our generation. His recent issues are serving as a great example of what happens when good brand go bad quickly.
The 10 best posts in 2009 for Marketing In Progress, a blog dedicated to making sense of marketing communications for small business and direct sellers.
David Ogilvy, advertising expert, observes that the content of advertising, not the form of advertising, is what makes consumers respond to advertising by purchasing.
Designers need strong marketing direction, creative briefs and strategic guidelines to design print pieces, website and other creative projects.
“Many a small thing has been made large by the right kind of advertising.”
– Mark Twain
HelpMeFred passed along a funny article from AdAge title The New Media Lexicon Decoded. Here are a few of my favorites:
