Reading through Bruce Horovitz‘ article in USA Today titled Marketers Face Pressure to Deliver with Super Bowl ads, I ran across a few interesting resources: The full roster of Super Bowl advertisers Marketers are spending $100k per second. Clients are scrutinizing over agencies’ work much more than ever. Last year, about 300,000 Super Bowl viewers [...]
You’ve got to read this, for a good laugh and a little perspective. Who knew that a decline in spousal abuse would lead to the new dawn of advertising (and soups). The sad thing is that the ad clearly communicates that it’s the wife’s fault that the husband is yawning at the dinner table. It’s [...]
You’ve seen these commercials. The ones with the creepy looking guy who had something to do with making an artificial heart, and now he’s a an assumed expert on cholesterol. I hate these commercials. However, I’m in favor of what Pfizer is doing about them, and how they’re doing it. It seems the ads have [...]



