Easy Tips to Increasing Traffic to Your Blog with Article Marketing

On August 4, 2010, in Article Marketing, Guest Posts, by Brett

Janette Stoll (@janettestoll) has some surefire tips on using article marketing to build traffic and business.

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Nobody Wants to Think They’re a Type

On August 3, 2010, in Mad Men Marketing, by Brett

Another lesson in Mad Men Marketing: what “type” of person is Don Draper? We find out in episode 402 of Mad Men.

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How to Run Your Direct Sales Company Like Jimmy Carter

On August 2, 2010, in Direct Sales, by Brett

So what could Jimmy Carter know about running a direct sales company? A lot, actually. Could your attitude use a little Jimmy?

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Embracing Regulations

On July 30, 2010, in Guest Posts, by Brett

The government does a really good job of sucking the fun out of just about anything.

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How to Fire Clients Like Don Draper

On July 28, 2010, in Mad Men Marketing, by Brett

Lessons learned from the season 4 premiere of Mad Men. Don Draper essentially fires his client, Jantzen, in episode 401 of Mad Men. Is it actually a good idea to fire clients? Heck yeah, and this is why.

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Twitter Lists, How Do I Love Thee?

On July 27, 2010, in Social Media, by Brett

Let me count four ways, to be exact. I’m becoming fonder and fonder of Twitter, and there’s nothing that’s had more to do with that than a feature they released several months ago: Twitter Lists. Keeping up with your Tweeps is overwhelming and stressful. Heck, it’s impossible. Unless you break it up into chunks, which [...]

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The Ultimate Guide to Facebook Marketing

On July 23, 2010, in Social Media, by Brett

I’m no Facebook marketing expert, but this post by Tim Soulo over at SEOMoz.org has made me smarter. This is hands down the best A-Z marketing guide on using Facebook I’ve seen.

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Are You Interesting, or Interested?

On July 21, 2010, in Social Media, by Brett

Most people on social media sites are focused on making, essentially, one point: “Hey, I’m interesting.” It shows up pretty easily in their posts. Here are some unnamed ones I just pulled from Twitter: “Facebook should add a feature that allows you to edit your wall posts. Remove is the only current option” “I go [...]

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Keeping Them Close

On July 19, 2010, in Sales, by Brett

But here’s the thought that made me pause and reread: how do you keep ‘em close? As Sonia works through her post, she lands on the classically obvious idea of building trust and keeping people in the loop so they think of you when they are ready to buy. I say classically obvious because this is what so many of us like to talk about theoretically. What made me doubletake today was I sat and wondered if this is really how it works. Do I buy things from people who keep me close?

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What Does a Lack of Promotional Space Really Mean?

On July 14, 2010, in Communication, by Brett

Because another banner or pop-up window won’t do the trick.

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