But here’s the thought that made me pause and reread: how do you keep ‘em close? As Sonia works through her post, she lands on the classically obvious idea of building trust and keeping people in the loop so they think of you when they are ready to buy. I say classically obvious because this is what so many of us like to talk about theoretically. What made me doubletake today was I sat and wondered if this is really how it works. Do I buy things from people who keep me close?



