On Marketing

I don’t know that anyone’s philosophy on marketing is ever complete; it’s always a work in progress. In a way, MarketingInProgress.com is my chance to work my way through my own philosophy. You get to watch and comment.

With that said, here are posts that I’ve written that I feel capture my overall strategy on marketing. It’s not complete, but it should give you an idea of where I’m coming from.

And, if you need help with marketing – for your business, your church, yourself – let me know. I’d love to help.

Brett’s Approach to Marketing:

• Definition: Holy Crap! , Facilitating Evangelism
• Branding: Branding is “the Difference”
• Stategy and Focus: Return on Attention, Just Say No
• Customer Service: You Can Run
• Building Community: What is Your Big, Comfy Chair? , No News is NOT Good News
• Trade Shows: Trade Show No-Nos
• Distribution: Supply is the New Demand
• Creative Direction: Beware the Creatives
• Sampling and Trial: Sampling: 3 Questions to Get You Started
• Risk: 7 Reasons Not to be Risky