You know why headlines aren’t as important as they once were? Because they have reached such a level of importance that their old level of importance simply shutters at the size of this new level of importance. Ya follow?
Headlines are everything.
Of course, you already know this. Headlines have been everything for ages. But the web is proving this truth in ways we’ve never imagined.
Think of all the ways we receive content now. Emails. RSS feeds. Tweets. Links on Facebook. Ways that didn’t exist (for the masses, at least) 15 years ago.
And with messages infiltrating our every inbox by the second, you have to ask yourself one very simple question:
What makes you open it?
Great links that found me over the weekend – On Caffeine and Writing: A fun read on how much caffeine it takes to kill you and where a good writing spot can be found. Of his list of caffeinated drinks, Starbucks Grande Coffee scaringly can kill you the fastest (although it would still take you [...]
David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]
David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]
Thanks to Ron for passing along this little time-waster: The Gender Genie. Basically, it takes samples of your writing and tells you if you write like a man or a woman. I picked 10 random posts to see how they ended up. I’m a little worried about my results . . . . If It [...]
Lesson 1: If you’re gonna write a blog, you gotta read lots of blogs Writing a blog is different than writing just about anything else. At least if you want to do it right. And to figure that out, you’ve gotta read lots of blogs to figure out what you like and what you don’t [...]
A telling bit of news here on Steve Rubel’s blog about new bloggers and new blog readers. Seems as though 40% of the population has a least read a blog post in the last year, and it’s climbing at a staggering pace. Interestingly enough, the number of bloggers is rather steady. Here’s a quick two [...]
