Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]
I read this post by David and it got me thinking: It’s too dang hard to keep up the Joneses of marketing and business. Every time I turn around, there’s a new tactic, tool, software, myth – SOMETHING that’s better than anything else before it. It’s happening at almost a daily rate. And it makes [...]
I don’t know if the success of loyalty programs has actually increased in recent years or if there are just more companies that specialize in setting them up (and therefore keep telling you they’re successful). Either way, UberEye has yet another great observation that gloriously combines two great things in life: marketing and Seinfeld. Here’s [...]
Say “sorry,” that is. Magnosticism points out how Tweeter is handling their most recent bad news. I love it. Sometimes saying, “sorry – we’ve screwed up” is the best marketing action you can take. Good luck to Tweeter.
Prince is giving away LOTS of free music via a newspaper in the UK – full details here. As the article states, ” Prince’s new 10-track CD “Planet Earth” will be included with an upcoming Mail on Sunday, the newspaper’s managing director, Stephen Miron, told Reuters on Friday.” Seems as though record companies are having [...]
Here’s an interesting study on Baby Boomers and their use of word-of-mouth marketing. In summary, 89% of boomers consider friends as reliable sources for product purchasing advice. A few observations: The study notes that boomers use face-to-face and phone conversations twice as much as online tools such as email and the web to make their [...]
