Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]
Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]
I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]
Some nice links I ran across over the weekend. In no particular order, of course: Will work for tattoos: The Happs has a nice set of links here, including an interesting read on tattoos and your job hunt. I wonder if it would help your chances to tattoo your potential boss’s name? Lost producer making [...]
Today’s guest post is handled by David, also known as the Jack Bauer of Search Engine Optimization. David often freelances for Raesea Internet Marketing and has 5 more tips here on purchasing a domain name. See his original 5 here. Don’t go with the misspelled domain name. One strategy that people use is to go with [...]
A friend was telling me last night that he and his partner were trying to shift the focus of their company from being just a web design firm into more of an overall internet marketing firm. [digg=http://digg.com/tech_news/Internet_Marketing_is_Dead_2] Two things struck me when he said this which I’ve never really thought of before. “Internet Marketing” and [...]



