Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty. In my most recent visit to the buffet, I came across their chart for [...]
Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]
Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]
I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]
Thanks to Seth for the reference to this post by Aaron. He’s got some great tips on the do’s and don’ts of choosing a URL. Here are my pet peeves to URL naming (most of which Aaron covers on his blog): No dashes, underscores, hyphens, or anything else that has to be explained. There’s nothing [...]
There is no greater teacher than experience. This is especially true as you try to get your mind around all the new vehicles and tactics available to us as marketers. You can read about something, learn about something, get blown away by something, but you won’t ever really get it until you try it, screw [...]
I read this post by David and it got me thinking: It’s too dang hard to keep up the Joneses of marketing and business. Every time I turn around, there’s a new tactic, tool, software, myth – SOMETHING that’s better than anything else before it. It’s happening at almost a daily rate. And it makes [...]
Some nice links I ran across over the weekend. In no particular order, of course: Will work for tattoos: The Happs has a nice set of links here, including an interesting read on tattoos and your job hunt. I wonder if it would help your chances to tattoo your potential boss’s name? Lost producer making [...]
Today’s guest post is handled by David, also known as the Jack Bauer of Search Engine Optimization. David often freelances for Raesea Internet Marketing and has 5 more tips here on purchasing a domain name. See his original 5 here. Don’t go with the misspelled domain name. One strategy that people use is to go with [...]
A friend was telling me last night that he and his partner were trying to shift the focus of their company from being just a web design firm into more of an overall internet marketing firm. [digg=http://digg.com/tech_news/Internet_Marketing_is_Dead_2] Two things struck me when he said this which I’ve never really thought of before. “Internet Marketing” and [...]
