Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise. I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According [...]
It appears as though there are faceless people making appearances in England these days (be sure to read this post and see the pictures). The latest spotting has been at Wimbledon, with some Blair-Witch-esque camera work adding an especially spooky element (see below). Ends up it’s a viral marketing campaigned managed by Lotus, the automobile [...]
This is a phrase I heard from Tracie McFadden Burns of Levenson Brinker PR that completely and effectively simplified the goal of viral marketing. Get people to say and think, “this is a hoot!” People talk about hoots. They laugh about them. More importantly, they like showing hoots to other people. And that’s the whole [...]
