Some of you may know that about a month ago, I participated in the first ever Ignite Dallas (my recap). The premise is simple: talk about something you’re passionate about for 5 minutes and using only 20 slides. That happen to transition automatically every 15 seconds whether you want them to or not. It was [...]
Perhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately: [Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0] It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback. So, what’s that tell us? Is Diet Coke lacking the creative [...]
Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]



