My Ignite Dallas Talk: Move the Box

On March 29, 2010, in Video, by Brett

Some of you may know that about a month ago, I participated in the first ever Ignite Dallas (my recap). The premise is simple: talk about something you’re passionate about for 5 minutes and using only 20 slides. That happen to transition automatically every 15 seconds whether you want them to or not. It was [...]

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Do Good Stuff: the Secret of Cutting Through

On April 16, 2009, in Social Media, Video, by Brett

Gary Vaynerchuk’s shares his secret for cutting through the noise in social media marketing consulting.

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Change at Breakneck Speeds (Did You Know? Video)

On April 1, 2009, in Video, by Brett

This video can only ellicit one reaction: Wow! (And that’s a pensive, holy crap wow, not a yeah, go team wow). Thanks to Junta42 for bringing it to my attention. Watch the video, and then answer this question: how can any of us keep up?

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Diet Coke’s ‘Sparkle’ Ad Makes a Comeback

On June 2, 2008, in Video, advertising, by Brett

Perhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately: [Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0] It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback. So, what’s that tell us? Is Diet Coke lacking the creative [...]

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Gnarls Barkley Breaks Rules, Breaks Through

On March 5, 2008, in Marketing, Video, by Brett

I’ve never heard of Gnarls Barkley, and I probably never would’ve seen their video on MTV (does MTV still play videos?), unless I hadn’t see this on Yahoo today. And Yahoo wouldn’t have bothered unless Gnarls Barkley had broken the rules (with crazy strobe light effects). They would’ve been just another band trying to breakthrough. [...]

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Video Advertising is Not TV Advertising on the Web

On January 12, 2008, in Video, Web Marketing, advertising, by Brett

Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]

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12 Days of a Different Kind of Christmas

On December 23, 2007, in Video, by Brett

Merry Christmas, and be sure to listen and watch all the way through. [youtube=http://www.youtube.com/watch?v=2Fe11OlMiz8]

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Here Comes Another Bubble Video

On December 23, 2007, in Funny stuff, Video, by Brett

I’ve received a link to this email twice in the last 24 hours (once from Steph, once from Ron), so that has to make it a mandatory post, right? So here’s the big question: is our latest tech craze (Facebook, MySpace, etc.) susceptible to another burst of the bubble like we saw earlier in the [...]

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“You Can’t Handle a Bigger Logo”

On December 22, 2007, in Video, by Brett

My good friend Stephanie at iMC2 sent this fun video along. Who knew Jack Nicholson knew so much about advertising? [youtube=http://www.youtube.com/watch?v=nfOMRVZrVFQ]

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This Might Be Porn

On December 7, 2007, in Funny stuff, Video, by Brett

OK, it’s not really porn, but it’s close. At the same time, the thought of this happening makes me laugh out loud. Credit goes to the twisted mind of Frank for passing this one along. [youtube=http://www.youtube.com/watch?v=X4KjDuQAMr0]

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