Numbers with dollar signs are our favorite measuring sticks. There’s no denying that making money is hands down the most prominent measurable seen today. But I’m convinced many people measure profits and sales not solely because that’s all they care about, but because it’s the easiest way for them to measure success. With so many people concerned with it and keeping an eye on it, it becomes a great scoreboard.
But what if money isn’t the most important thing you should be measuring? Hang with me: I’m not about to get all sappy and anti-capitalism on you. I’m actually offering a simple paradigm shift that should possibly preface the involvement of the accounting department.
What if your business isn’t ready to make money yet?
Mark Zuckerberg’s taking a lot of heat here lately. The movie The Social Network is primarily responsible for fanning this flame, whether it’s intended or not. I got to see the flick last night along with many other fellow Social Media Club of Dallas pals and I gotta tell ya …
I think Mark Zuckerberg’s getting a bad rap.
Let me just say that the story of Facebook is fascinating, and I thought everything about the movie was great (including the music by Trent Reznor – nice quirkishly appropriate touch).
So here’s the deal:
Optimization Summit is next week (Sept. 16-17) in Dallas, and I’ve got three complimentary tickets I need to give away that the good folks putting on the event have bestowed upon me.
If you think you’re the best choice for one of these tickets, I just need you to tell me why in the comments. The only catch if you get them is you need to tweet and blog about it either during or after the event. Pretty easy, huh?
If you’ve read my recaps of the previous Optimization Summit, you know I absolutely love it. It’s a great marketing conference. This one features Brian Solis, Christopher S. Penn, Jason Falls, Mack Collier, Jay Ehret, Geno Church and many, MANY other marketing luminaries.
What, you haven’t heard that the Lebron/Wade/Bosh trinity in South Beach is being called the ‘Miami Thrice?’ I would say reading this little cheese nip made me vomit a little, but the fact is my nausea was in full force way before. And yet, there are still some things I love about this mammoth move [...]
I ran into a few people this past weekend who, after I asked the obligatory question “What do you do?,” confessed that they were really working through how to communicate what it was they do. It’s easy to laugh at this, until you realize you kinda stumble through your elevator pitch yourself. It’s actually quite [...]
I had the privilege of both speaking and attending the Big Design conference this past weekend, a two-day event filled with keynotes and workshops targeting designers and developers that are obsessed with the user experience. Being that I’m neither a designer or developer, I was a bit cautious rolling into this event, figuring much of [...]
What, you didn’t learn some marketing lessons from the end of Lost, 24 or Simon Cowell? I did.
If you like beer and history and doing good thing, you’ll enjoy reading The Search for God and Guinness by Stephen Mansfield. If you don’t like doing any of those things, I think you’ll still like the book. It’s an informative look at the story behind both Guinness and Dublin, Ireland, and how the giving [...]
Did you ever think lessons you learned once your rose from the ashes of your days of “financial irresponsibility” could be so handy with how you manage your web content? At the end of the day, improving both your search engine results pages and your credit score come down to the same main strategy: Do [...]
I woke up with these questions in my mind, so I thought I’d ask them of you, too. I’m not sure what I’m going to do about the answers, but nonetheless, it’s a good level-set for a Monday morning. 5 Questions to Ask Yourself on a Monday Morning What can you do this morning that [...]
