Insight

On September 4, 2008, in Targeting, by Brett Duncan

What if you knew this kind of information about your customer? How would it change the way you communicated? How you advertised? Products you developed? Targeting a demographic is entirely too broad. You’ve got to get specific to get effective. How can you get this type of info from your customers? Post Footer automatically generated [...]

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If You Can’t Beat ‘Em . . .

On November 29, 2007, in Marketing, Targeting, by Brett

. . . you still shouldn’t join ‘em. Read this at Ubereye. Then figure out what you need to do to introduce a whole new color to the spectrum. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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If You Can’t Beat ‘Em . . .

On November 29, 2007, in Marketing, Targeting, by Brett

. . . you still shouldn’t join ‘em. Read this at Ubereye. Then figure out what you need to do to introduce a whole new color to the spectrum. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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A Note on Targeting, and More!

On June 25, 2007, in Marketing, Targeting, by Brett

I confess: the phrase “Targeting, and More!” is an oxymoron, as Ubereye points out in this excellent post. Why is targeting in marketing so hard to do? Why must we feel uneasy when we have to say no to a potential market? Why are we always looking for ways to say “and more?” It’s because [...]

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Weekend Reading May 25 – 28

On May 30, 2007, in Marketing, Positioning, Targeting, by Brett

Here’s another edition of ‘Weekend Reading’ with lots of great links worth at least a minute or two of your time: All You Can Eat Baseball? A story on Yahoo detailing how the L.A. Dodgers are doing well with a new buffet seat at ballgames. Seems like a great idea – I would be a [...]

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