‘Tapping That’ is Not a Good Business Strategy

On July 8, 2010, in Target Marketing, by Brett

You’ve sat through these presentations. You know: the ones where the guy spends the first half of their talk showing you how many millions of people are in a certain segment, using a certain tool, signing up on a certain website, etc. “There are 400 million people on Facebook. If it was a country, it’d [...]

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Case in Point: Yet Another Lesson from Pastry Photography

On February 11, 2010, in Target Marketing, by Brett

Pastry photography again? Believe it or not, I keep finding marketing lessons from pastry photography.

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What Obama’s State of the Union Teaches Us About Choices

On January 28, 2010, in Sales, Target Marketing, by Brett

Obama’s State of the Union sparked some thoughts on how our predispostions affect every choice we make. As marketers, we most cater to those choices rather than try to change them.

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A Marketing Point from the Lord?

On February 27, 2008, in Target Marketing, by Brett

This can’t be good. I was reading through my Bible this morning and a scripture made a marketing point that I thought was worthy of another look here. Which means I’ve got too much marketing on the brain, but oh well. Here it goes: Proverbs 28:26 He who trusts in his own heart is a [...]

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