“Coming Soon” = Not Our Specialty

On January 4, 2008, in Communication, Consulting, Strategy, Web Design, Web Marketing, by Brett

I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]

Share
Tagged with:  

Organically Grown Business

On December 20, 2007, in Business, Entrepreneurship, Strategy, by Brett

It’s amazing how well stories and analogies teach us. Maybe that’s why Jesus often spoke in parables. This gem of a post on Start Up Blog relates growing vegetables to growing a business. The similarities are astounding. A few morsels: The market is a competitive one. We’ll need to fight off bugs, birds and insects, [...]

Share
Tagged with:  

What the NFL Network and the iPhone Have in Common

On December 6, 2007, in Business, Customer Service, Marketing, Strategy, by Brett

The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]

Share
Tagged with:  

AOL Keyword?

On November 9, 2007, in Product Development, Strategy, by Brett

I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword. AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at [...]

Share
Tagged with:  

Be Your Own Consultant

On September 13, 2007, in Business, Leadership, Management, Marketing, Strategy, by Brett

Here’s a fact: no matter how great an idea, we can all get a little overwhelmed, whipped or both with the implementation of our strategies.  Regardless of how much you enjoy your work, the little details to pull of your great ideas will get to you eventually, at least from time to time. And it’s [...]

Share
 

A Fancy Name for Failures

On September 10, 2007, in Business, Leadership, Life, Marketing, Strategy, by Brett

Pioneer is just a fancy name for failure. Other synonyms are trailblazer, innovator, groundbreaker, leader. I know what you’re thinking: “Pioneers are celebrated. They are heroes. They are successful.” But there’s no way you move forward into uncharted territories without making mistakes. Lots of mistakes. Really big mistakes. In other words, failures. But the difference [...]

Share
 

Are the Questions Better Than the Answers?

On August 29, 2007, in Business, Leadership, Life, Management, Strategy, by Brett

You don’t need to know all the answers. In fact, you’ll be better off if you don’t. You need to know the questions.  It’s rare for the person with the answers to just speak up. But if you know the questions to ask, you can prompt the people with the answers to share them with [...]

Share
 

Weekend Reading, August 24-26

On August 27, 2007, in Blogging, Branding, Business, Life, Marketing, Strategy, Video, by Brett

Great links I hit over the weekend: Look Up During Your Sermons: Thanks to Brian for his take on this ProBlogger post. Excellent way of looking at the “stick-to-it-tive-ness” needed to blog successfully. A Change In Perspective: Believe it or not, this joker actually flew up to Kansas City just for a BBQ dinner. And [...]

Share
 

Are You Jumping the Shark?

On August 23, 2007, in Business, Marketing, Strategy, by Brett

I’ve heard about the site JumptheShark.com for a few years now. You probably have, too. It highlights TV shows that have “jumped the shark.” In other words, shows that have sold out, gotten gimmicky and lost their original focus that made them great to begin with. A good example would be when Leonardo DiCaprio became [...]

Share
 

My 5 Favorite Posts on Brett’s Blog

On August 15, 2007, in Branding, Business Development, Marketing, Product Development, Strategy, by Brett

Call it narcissistic. Call it only-child syndrome. Call it a cheap way to get more views. But, I thought it might not be too pathetic for me to list my personal favorite posts on my blog since its inception. Ironically, they aren’t your favorite posts, according to my stats, so you probably haven’t read them [...]

Share