World Domination and Your Business

On May 19, 2008, in Lists, Strategy, by Brett

I’ve been playing  a lot of Risk this week. Admittedly, it’s the computer version, not the actual board game, but it accomplishes the same thing. The beauty of Risk is that it forces you to make choices, or you can’t succeed. There are a lot of other great lessons in it, too. Here are 19 vital [...]

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NFL Draft: Lessons in Strategy

On April 28, 2008, in Marketing, Strategy, by Brett

Watching the NFL Draft can be a rather fascinating process, as it was this past weekend. There’s so much excitement in the thought of grabbing that amazing talent and seeing your favorite team add to their roster, not knowing if they’re going to pan out in the end. Over the past few years, the draft [...]

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Apple, Steve Jobs and the Ability to Focus

On April 1, 2008, in Strategy, by Brett

Living the Dash comments on Apple’s ability to focus, and how it pretty much proves the fact that less is almost always more. Read the whole thing. Here’s the quote by Steve Jobs on focus: “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever [...]

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What’s Your Oboe?

On March 24, 2008, in Strategy, by Brett

My wife and I spent our Friday night at the Meyerson in Dallas listening to Amy Grant and band play with the Dallas Pops Orchestra behind. It was nice, especially for my wife who is one of the biggest Amy Grant fans on the planet. As things got started, the orchestra began the tuning process. [...]

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No Value

On March 11, 2008, in Blogging, Business, Strategy, by Brett

I haven’t written a post in almost a week, which is fairly rare for me. The fact is, I haven’t really had anything worth saying, or an urge to say it. I’ve got nothing to bring to the table. And for once, I think it’s better to say nothing than to say anything. I am [...]

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Branding: A Product of Strategy

On February 6, 2008, in Branding, Marketing, Strategy, by Brett

Alternative title = Branding: Not the Instigator of Strategy John clarifies the very conundrum my feeble mind has been wrestling with the past few days: How are branding and strategy different? The answer, in short, is they are almost synonymous. More importantly, why are some people declared as gurus in branding and others as gurus [...]

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“Coming Soon” = Not Our Specialty

On January 4, 2008, in Communication, Consulting, Strategy, Web Design, Web Marketing, by Brett

I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]

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Organically Grown Business

On December 20, 2007, in Business, Entrepreneurship, Strategy, by Brett

It’s amazing how well stories and analogies teach us. Maybe that’s why Jesus often spoke in parables. This gem of a post on Start Up Blog relates growing vegetables to growing a business. The similarities are astounding. A few morsels: The market is a competitive one. We’ll need to fight off bugs, birds and insects, [...]

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What the NFL Network and the iPhone Have in Common

On December 6, 2007, in Business, Customer Service, Marketing, Strategy, by Brett

The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]

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AOL Keyword?

On November 9, 2007, in Product Development, Strategy, by Brett

I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword. AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at [...]

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