Here’s the thing: to say this is long overdue is like saying BP took a little too long to fix the gulf oil spill. I confess, I’ve slacked off on wrapping up my Optimization Summit reviews from March. Most people would probably just have killed the idea at this point, but what I haven’t shared with you yet is simply too good not to get out there, regardless of timing. So, we’ll carry on, wayward sons.
Up next is Mack Collier’s presentation, Think Like a Rockstar. I had heard of Mack before, so I was looking forward to the presentation from the beginning. Mack packed his presentation with more case studies than most Lasik surgeons can throw at you at their “get to know us” seminars, and I loved ‘em. More than that, though, was that his rockstar analogy really sticks. It’s one of those analogies that doesn’t just clarify a topic; it illuminates it.
Let me count four ways, to be exact. I’m becoming fonder and fonder of Twitter, and there’s nothing that’s had more to do with that than a feature they released several months ago: Twitter Lists. Keeping up with your Tweeps is overwhelming and stressful. Heck, it’s impossible. Unless you break it up into chunks, which [...]
I’m no Facebook marketing expert, but this post by Tim Soulo over at SEOMoz.org has made me smarter. This is hands down the best A-Z marketing guide on using Facebook I’ve seen.
Most people on social media sites are focused on making, essentially, one point: “Hey, I’m interesting.” It shows up pretty easily in their posts. Here are some unnamed ones I just pulled from Twitter: “Facebook should add a feature that allows you to edit your wall posts. Remove is the only current option” “I go [...]
I used to hate Twitter. I bet you did, too. How did you stop? I wanna know.
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. – Dale Carnegie My take: Well, you can’t really go wrong with a Dale Carnegie quote, now can you? And who knew he was such a [...]
I guess the stars were simply aligned. The last week of January this year (yes, I know I’m way behind here), three different network marketers on three different occasions asked me how they should be using social media to help grow their personal business. You have to understand this is the equivalent of the high [...]
This is yet another installment of my Optimization Summit recap. After about six hours of high-level strategic thinking focused on the use of social media, I was ready for some real workshop-style nuts and bolts. In came Andy Beal to the rescue. His workshop, Social Media Monitoring, offered up some very specific tips on using [...]
This is one of many installments in my Optimization Summit recap, which took place March 23 -24, 2010, in Dallas, Texas. After starting the conference off with making sure I was clear on the makings of a movement, I moved into a two-part, four hour workshop focused on how strategy, measurement and ROI all come [...]
This is part of my extensive recap of the Optmization Summit in Dallas on March 23-24, 2010. There were so many good workshops at OptSum happening concurrently that I almost felt I needed to apologize to some of the speakers for not making their seminars, only because I couldn’t bear the thought of missing another [...]
