As a savvy marketer, you already know how important social networking sites are in the modern business world. We don’t need to remind you that 78% of corporate executives believe social media is critical for business success, as a recent CreditDonkey infographic reported. You already know all about how to use Facebook, LinkedIn, MySpace, and Twitter.But, did you know there are hundreds of other social media websites out there? Most cater to smaller niches that the big players don’t pay as much attention to. If these niches include your target market, you could be missing out on opportunities to connect with them. Keep reading to find out about 10 social networking sites you aren’t using, but should consider signing up for!
A lot has happened in 10 years. A lot has changed.
As we Americans fill our heads with remembering September 11, 2001 – where we were, how we first found out about the crashes, how it changed our lives – it’s too easy to see it infiltrate our every thought on this 10th anniversary.
I’ve found myself wondering what would we know about that day and those acts had the technology of today been available then.
How much more would we know about what happened on the planes if everyone had a camera on their phones? Videos? The prevalence of texting?
What would we have known and when from people in the World Trade Centesrs as they posted to Facebook and Twitter?
What last words would there be across the web to loved ones from those who passed, via social media and texting?
What could have been done differently with the availability of wi-fi on flights?
As you and your company make your plans to take over the world via social media and whatnot, tap the brakes just a quick second. Realize something:
Social media isn’t good at taking over the world.
We all love seeing our Facebook Likes increase by the hour. Who doesn’t like having Twitter followers in the thousands? And you aren’t really anybody until that “500+ connections” shows up on LinkedIn.
All impressive. And mostly useless.
The key to social media for businesses is that you get a chance to be social with those you otherwise would have a very professional, very guarded relationship with.
Social media has become one of the most important and effective tools for marketing today. With millions of users following these websites everyday, the task of marketing proves to be fairly easy and effortless. A social media promotion strategy is a good way to connect with people and at the same time make them aware of your services and products. It spreads faster than conventional website generated leads. Two of the best examples of social media are Facebook and Twitter.
Let’s talk about Twitter first. In Twitter, you just have to create an account and find followers. If you start to follow someone (even if you do not know that person) he/she will start following you as well. This way that person would be informed about any updates you make. At the same time your marketing purpose would be fulfilled. It is definitely one of the fastest ways of connecting to a larger audience isn’t it? And think it is for free.
Here’s the thing: to say this is long overdue is like saying BP took a little too long to fix the gulf oil spill. I confess, I’ve slacked off on wrapping up my Optimization Summit reviews from March. Most people would probably just have killed the idea at this point, but what I haven’t shared with you yet is simply too good not to get out there, regardless of timing. So, we’ll carry on, wayward sons.
Up next is Mack Collier’s presentation, Think Like a Rockstar. I had heard of Mack before, so I was looking forward to the presentation from the beginning. Mack packed his presentation with more case studies than most Lasik surgeons can throw at you at their “get to know us” seminars, and I loved ‘em. More than that, though, was that his rockstar analogy really sticks. It’s one of those analogies that doesn’t just clarify a topic; it illuminates it.
Let me count four ways, to be exact. I’m becoming fonder and fonder of Twitter, and there’s nothing that’s had more to do with that than a feature they released several months ago: Twitter Lists. Keeping up with your Tweeps is overwhelming and stressful. Heck, it’s impossible. Unless you break it up into chunks, which [...]
I’m no Facebook marketing expert, but this post by Tim Soulo over at SEOMoz.org has made me smarter. This is hands down the best A-Z marketing guide on using Facebook I’ve seen.
Most people on social media sites are focused on making, essentially, one point: “Hey, I’m interesting.” It shows up pretty easily in their posts. Here are some unnamed ones I just pulled from Twitter: “Facebook should add a feature that allows you to edit your wall posts. Remove is the only current option” “I go [...]
I used to hate Twitter. I bet you did, too. How did you stop? I wanna know.
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. – Dale Carnegie My take: Well, you can’t really go wrong with a Dale Carnegie quote, now can you? And who knew he was such a [...]
