“Increased profitability. Decreased costs. Improved retention. More productivity.” Just about every business-to-business service out there today promises these end results. If you’re one of them, stop doing it. The problem is that every single one of your competitors is promising the same thing. Of course, that doesn’t mean that one of these end results shouldn’t [...]
A summary of the Forbes Magazine list of most and least profitable small businesses, with the lists included.
My wife and I recently decided to paint our kitchen. We painted it once before, about a year and a half ago when we moved in, but now we’ve got a better idea of what we like, and the time seemed right to change it up a little. So we enlisted the help of another [...]
I stumbled upon this great post at Decker Marketing. Sam moderated a Web 2.0 panel recently and was kind enough to pass along his notes. Every one of them deserves your attention, but here are the quotes that really stick out to me: 25% of Google search results is user generated content. If googling your [...]
Found a great new blog today with a post focusing on “Is find a need and fill it bad marketing advice?” This post really takes the same slant as my Need vs. Want post from a few weeks ago, but I think it might clarify the point a bit more. Here are my favorite points: [...]
I talk about a few different topics on this blog, but most of it is about marketing. With that, I just wanted to point out that I’ve added a button in the top nav bar titled “On Marketing.” Here, I somewhat regularly add links to posts I’ve written that I feel capture parts of my [...]
