What is local search marketing you ask?
Have you ever done a Google search and seen that map in the middle of the results? You know what I’m talking about… it looks something like this:
Want to know how to get to the top of that list?
Read on to learn more about Local Search Engine Optimization techniques, and why it’s important to ‘localize’ your business.
First off, let’s quickly discuss what we mean by local search marketing.
Good friend, colleague and local search engine marketing pioneer Frank Barnett recently allowed me to guest post on his site. I ranted about how I’m at my wits end on search engine trickery. You may remember Frank from a recent guest post here on MiP about ignoring Emerson. If you want to know the link [...]
“Build a better mousetrap and the world will beat a path to your door.” – Ralph Waldo Emerson Yes, yes – this famous saying is apparently a misquotation of Emerson, but the message is still (unfortunately) the same: if you build it, they will come. If your product is good enough, it will sell, and [...]
The great Jen Fong recently approached me with a question: how can direct sellers best leverage search engine optimization without breaking even the most conservative corporate policies? It’s a good question, and one I get asked a lot, in some form or another. And while I’m no SEO expert, I do have some hot opinions [...]
Search Engine Optimization articles that clearly explain the basics of SEO. Learn from great teachers such as SEOmoz, SEOBook.com and Darren Rowse of ProBlogger.net
I guess the Ad Guru knows a thing or two. Reading the findings of a recent study on MarketingCharts.com, I was surprised to see just how successful YellowBook advertising still is in a world supposedly driven by the almighty web. Some other morsels from the study: 82% of online local searchers follow up offline, via [...]
I’ve recently had a bit of a spike in my blog traffic lately, and much of it has to do with the images I’ve used in recent posts. As you can see, I was at first confused as to why I was all of a sudden receiving so many searches for the keyword “geek.” Many [...]
Since design has been a popular topic on this blog for the past week or two, it hit me that I’ve had the privilege of working with quite a few great designers myself, and then I know many other great designers that I haven’t worked with. And with the onset of online portfolios and blogs, [...]
Kind of a slow weekend, as far as reading goes. But here are some good ones: Even though the Rangers suck, baseball still seems to be on everyone’s mind. Check our Frank’s Blog and his series on future Hall of Famers, and 1Lord and his predictions on how the season is going to end up. [...]
Great post here at S.M.O.G. showing the power of search engines and how it’s evening the playing field for small business. Search engines are the real estate of this generation. What are you doing about it? Post Footer automatically generated by Add Post Footer Plugin for wordpress.
