Who ever started the lie that these sales tactics work? Why do used car salesmen think they have to yell at me in a dumb hick voice and tell me that “they don’t care how I git there, just git there.” Why do furniture store salesmen lurk in the interior ‘circle’ of the store while [...]
Great post over at A Clear Eye, Tom Asacker’s blog. He takes the classic example of a glass of water being half-full or half-empty and shows how many different people would look at it, including the government, a banker, a philosopher – you get the point. He finishes with asking how a marketer would answer [...]
My neighbor two doors down runs a landscaping service. He does a really good job, and he makes you pay for it, too. So while I appreciate the work he has done on my yard up this point, I did have one major problem with it: He charges me $21 every time he mows my [...]
We’re starting to stray from the pillar of business that says that supply and demand are equal partners in a proven cycle that has the power to either explode or implode your business. Now, in many cases, where your product and/or idea is supplied often creates the demand. The demand is becoming a result of [...]
