But here’s the thought that made me pause and reread: how do you keep ‘em close? As Sonia works through her post, she lands on the classically obvious idea of building trust and keeping people in the loop so they think of you when they are ready to buy. I say classically obvious because this is what so many of us like to talk about theoretically. What made me doubletake today was I sat and wondered if this is really how it works. Do I buy things from people who keep me close?
There are lots of people who are smarter than you. Sometimes, we get to/have to work with them. The “get to/have to” thing depends on our attitude about it all. Sometimes, we eagerly wave the white flag of ignorance and welcome an smart expert into our midst. Other times, our egos make us feel threatened [...]
Brad wrote an excellent recap of some of his branding work at Hallmark. There are lots of nuggets in this post, but what really stick out to me are his thoughts on adding new distribution channels while maintaining the traditional channels that got you to where you are today. In his example, Hallmark wanted to [...]



